Strata Partners advises Pure360 on its sale to Spotler Group

Strata Partners is delighted to announce that it acted as exclusive corporate finance adviser to Purepromoter Group (Holdings) Limited (“Pure360”) on its sale to Spotler Group (“Spotler”).

Founded in 2001, Pure360 is a marketing technology (MarTech) provider headquartered in Brighton, UK, with clients that include household names such as Blackwell’s, Gossard, Innocent Drinks, Kuoni, the NHS, Pour Moi, Wagamama and Whirlpool. Pure360’s SaaS solutions help marketers get better results with products that span the digital marketing landscape, from email marketing through website personalisation to advanced analytics.

Pure360 delivers functionality built around the needs of B2C marketers, with a marketing automation platform that brings together functionality such as product recommendations, basket abandonment emails, email and website personalisation, persona analytics, behavioural targeting, personalised journeys and loyalty programs that are proven to increase e-commerce sales revenue, at the scale needed by consumer brands.