Acquisition of Channel Pilot Solutions

Strata Partners advised Oxatis on the acquisition of Channel Pilot Solutions, a Germany-based provider of product data marketing services

2018

Transaction Summary

Strata Partners is delighted to announce that it acted as exclusive corporate finance adviser to Oxatis S.A. (Euronext: ALOXA) on its acquisition of Channel Pilot Solutions GmbH (“Channel Pilot”). Having advised Oxatis on its entry into Europe’s largest e-commerce market, the UK, through the acquisition of certain assets of Actinic Software Limited in 2011, Strata is pleased to have advised Oxatis on a second acquisition, which provides an entry point into Europe’s second largest e-commerce market, Germany.

Founded in 2012, Channel Pilot develops and sells product data marketing solutions allowing online merchants to list their catalogues on all the influential marketing networks (price comparison sites, marketplaces, etc.), analyse their performances and optimise pricing.

With this transaction, Oxatis has secured market entry into the no. 2 e-commerce market in Europe. B2C e-commerce revenue exceeded €85 billion in Germany last year and is expected to reach €93 billion in 2018 (i.e. growth of almost 10% year-on-year).

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