Advised Oxatis S.A. on the acquisition of certain assets of Actinic Software Limited

Transaction Summary

Advised Oxatis S.A. on the acquisition of certain assets of Actinic Software Limited

Transaction Highlights

• Oxatis S.A. (“Oxatis”), the largest provider of e-commerce services to small & medium enterprises in France, Italy & Spain, acquired the brand, domain names and SaaS customer contracts of Actinic Software, the UK’s leading e-commerce software provider to small & medium enterprises

• As part of the acquisition, Oxatis and Actinic have entered into a multi-year strategic partnership agreement in order to jointly transition Actinic’s licence-based e-commerce software customers to Oxatis’ SaaS solution. Both companies will collaborate to win new customers in the UK for Oxatis’ SaaS solution, while allowing those customers who are committed to a licence based solution to continue to rely on Actinic’s software suite

• Strata Partners acted as exclusive financial adviser to Oxatis on its UK M&A strategy. Strata mapped out the competitive landscape in e-commerce technology in the UK market and identified and approached the most appropriate potential targets for Oxatis. Once it became clear that Actinic provided the best potential fit, Strata managed the full buyside execution process, including the negotiation of a very detailed termsheet outlining the key terms of the Asset Purchase Agreement, Strategic Partnership Agreement and Transition Services Agreement with Actinic and its shareholders

• The complexity of the deal and the unusual deal structure (which involved a multi-year agreement to incentivise Actinic to transition their customer base to Oxatis, highlight Strata’s commitment to providing a high quality service to its customers even on a small transaction as part of creating long-term relationships with future European technology leaders

Company Profile

• Oxatis was established in 2001 in Marseille, France, by a team led by Marc Schillaci, who had been a successful pioneer of e-commerce software in the US in the 1990s. Oxatis’ powerful cloud-computing technology and pan-European growth strategy make it a European leader in delivering SaaS e-commerce solutions. Oxatis is the market leader for SME e-commerce solutions in France and is also present in Spain and Italy, with over 6,500 confirmed customers before the acquisition of Actinic’s online customer base of c. 500 UK retailers and over 300 certified Oxatis partners

• Oxatis is backed by A-Plus Finance and Crédit Agricole Private Equity