Aquisition of GemSeek
2016
Transaction Summary
Strata acted as exclusive corporate finance advisor to business intelligence and analytics consultancy Future Thinking and its shareholders on the acquisition of Gemseek, for an undisclosed consideration.
Future Thinking is the UK-based award-winning insight and analytics consultancy that provides its clients with business intelligence for new product launches, brand development, media and marketing communications and customer experience.
Next Wave Partners, the majority shareholder, has made a series of strategic acquisitions since 2010 to form Future Thinking, which is now one of the largest privately-owned insight agencies in the UK. This investment is in direct support of the company’s strategy to enhance its analytics capability and expand operations in continental Europe.
Gemseek is a Bulgaria-based specialised data science and analytics company providing a full spectrum of data analytics services with a proven track record in customer experience and loyalty research, competitive intelligence, brand analytics and market modelling.
The transaction will combine two leading business intelligence providers, accelerating Future Thinking’s growth and broadening its services offering, providing access to low-cost delivery locations and bringing further talent to service its clients
This is Strata’s second transaction in the business intelligence and market research space
Strata ensured the process ran smoothly despite the complications from being a cross-border, debt financed transaction. The transaction stucturing required meticulous planning, preparation and support to ensure a successful and timely outcome.