Advised Creativity Software Limited on a growth capital private placement
2010
Transaction Summary
Strata advised Creativity Software Limited, a UK-based provider of Location-Based Services infrastructure and applications, on a growth capital private placement
Transaction Highlights
- Leading supplier of End-to-End Location Based Services (LBS) solutions to Mobile Network Operators (MNO)
- Global operations
- Customers include Motorola, Roshan, MTN, Huawei, America Movil and Starcomms
- Network agnostic – GSM & CDMA, 2G and 3G
- One of only a few full service providers of LBS services to MNOs
- Strata hired to act as Creativity Software’s exclusive financial advisor to
- Advise the company on fundraising matters
- Execute the company’s fundraising strategy
- Manage negotiations with investors and bring all parties to agreement on terms
- Provide support to the management team
- Marshall the due diligence process to ensure rapid completion of the funding round
- Key Strata Expertise
- Local, recent knowledge of the fundraising landscape
- Deep understanding of the market for LBS
- Growth capital placement successfully completed April 2010
- MMC Ventures led the funding round
Company Profile
- Location based services solutions for mobile network operators
- Creativity Software provides Location Based Services (LBS) solutions to mobile network operators. Its product offering allows operators to calculate the location of a mobile phone and monetise that capability with a range of consumer facing applications as well as meet regulation driven by the emergency services. Its target customers are mobile phone operaters in emerging markets