Strata advised Creativity Software Limited on a growth capital private placement

Advised Creativity Software Limited on a growth capital private placement


Transaction Summary

Strata advised Creativity Software Limited, a UK-based provider of Location-Based Services infrastructure and applications, on a growth capital private placement

 Transaction Highlights

  • Leading supplier of End-to-End Location Based Services (LBS) solutions to Mobile Network Operators (MNO)
    • Global operations
    • Customers include Motorola, Roshan, MTN, Huawei, America Movil and Starcomms
    • Network agnostic – GSM & CDMA, 2G and 3G
    • One of only a few full service providers of LBS services to MNOs
  • Strata hired to act as Creativity Software’s exclusive financial advisor to
    • Advise the company on fundraising matters
    • Execute the company’s fundraising strategy
    • Manage negotiations with investors and bring all parties to agreement on terms
    • Provide support to the management team
    • Marshall the due diligence process to ensure rapid completion of the funding round
  • Key Strata Expertise
    • Local, recent knowledge of the fundraising landscape
    • Deep understanding of the market for LBS
  • Growth capital placement successfully completed April 2010
    • MMC Ventures led the funding round

Company Profile

  • Location based services solutions for mobile network operators
  • Creativity Software provides Location Based Services (LBS) solutions to mobile network operators. Its product offering allows operators to calculate the location of a mobile phone and monetise that capability with a range of consumer facing applications as well as meet regulation driven by the emergency services. Its target customers are mobile phone operaters in emerging markets