Advised intuitive on its sale to Banyan Software
2025
Transaction Summary
Strata Partners is delighted to announce that it acted as corporate finance adviser to the shareholders of intuitive, the UK based technology provider of end-to-end reservation platforms for the leisure travel industry, on its sale to Banyan Software, a US based acquirer of enterprise software companies.
Founded in 2003 and headquartered in the UK, intuitive is a leading provider of reservation technology for the leisure travel industry. Its flagship product, iVector, is an end-to-end booking platform used by tour operators, hotel wholesalers, and online and travel agents to manage sourcing, pricing, and booking fulfilment. intuitive is trusted by some of the largest names in travel to deliver flexible, scalable solutions that meet the evolving needs of the modern traveller. intuitive was backed by NVM Private Equity, a leading private equity investor focused on lower-mid market businesses across the UK.