Strata Partners advises Pure360 on its sale to Spotler Group

Advised Pure360 on its sale to Spotler Group


Transaction Summary

Strata Partners is delighted to announce that it acted as exclusive corporate finance adviser to Purepromoter Group (Holdings) Limited (“Pure360”) on its sale to Spotler Group (“Spotler”).

Founded in 2001, Pure360 is a marketing technology (MarTech) provider headquartered in Brighton, UK, with clients that include household names such as Blackwell’s, Gossard, Innocent Drinks, Kuoni, the NHS, Pour Moi, Wagamama and Whirlpool. Pure360’s SaaS solutions help marketers get better results with products that span the digital marketing landscape, from email marketing through website personalisation to advanced analytics.

Spotler, which is headquartered in Rotterdam, the Netherlands, empowers marketing and sales professionals to convert prospects to customers with its all-in-one marketing automation platform. Spotler is backed by Rotterdam-based investor CNBB Ventures Partners.